Mobile Application Management (MAM) Explained

Mobile Application Management (MAM) is a critical component of enterprise mobility management (EMM) that focuses on the management and security of mobile applications. Unlike Mobile Device Management (MDM), which controls the entire device, MAM allows organizations to manage and secure applications without necessarily controlling the device itself.

Key Concepts of MAM

1. Application Wrapping

Application wrapping is a technique where a management layer is added to an existing mobile application without requiring any changes to the app's source code. This layer enables the app to be managed and secured by the organization. For example, an organization can wrap a third-party app to enforce policies such as data encryption, screen capture restrictions, and remote wiping of app data.

2. Containerization

Containerization involves creating a secure, isolated environment within a mobile device where corporate applications and data can reside. This separation helps protect corporate data from personal data and vice versa. Think of it as having a secure vault on your device where only approved apps and data can enter. For instance, a containerized app might require a separate authentication process to access corporate data, ensuring that personal apps cannot access sensitive information.

3. Policy Enforcement

Policy enforcement in MAM refers to the application of specific rules and restrictions to mobile apps. These policies can include requirements for strong passwords, data encryption, and restrictions on data sharing. For example, a policy might dictate that all data within a corporate app must be encrypted, and any attempt to share data with a personal app will be blocked. This ensures that sensitive information remains secure and compliant with organizational standards.

4. Remote Wiping

Remote wiping is a feature that allows an organization to erase corporate data from a mobile device, either selectively or entirely. This is particularly useful in scenarios where a device is lost or stolen. For instance, if an employee leaves the company, the IT department can remotely wipe all corporate data from their device, ensuring that sensitive information does not fall into the wrong hands.

5. Single Sign-On (SSO)

Single Sign-On (SSO) in MAM allows users to authenticate once and gain access to multiple corporate applications without needing to re-enter credentials. This not only enhances user experience but also improves security by reducing the number of times users need to enter their credentials. Imagine logging into your corporate email and automatically being authenticated for other corporate apps like CRM and HR systems, all with a single login.

Conclusion

Mobile Application Management (MAM) is essential for organizations looking to secure and manage mobile applications without compromising user experience. By understanding and implementing key concepts like application wrapping, containerization, policy enforcement, remote wiping, and Single Sign-On, organizations can ensure that their mobile applications are both secure and efficient.